Photo by Neal Rabulan
Doing makeup for a bride is, in my opinion, one of the best opportunities any makeup artist can get their hands on. Unlike editorial work, having a bride trust you with their face on what is arguably the most important day of her life communicates a high level of trust in the artist and respect for his/her work. In my case, Lauren (the lovely diva pictured above) is much more than a client; she is a dear friend and mentor, so this job was extra-special and deeply personal for me.
On the other hand, the pressure for the bride to look picture-perfect can cause great amounts of anxiety for both parties. Thankfully this is an obstacle that can be overcome by artists in using the following business tips:
Trial runs are non-negotiable: This is not the time to just show up the day of and hope the bride likes what you’ve come up with. When it comes to bridal makeup, having a trial run or two (or three) is mandatory. This gives the bride time to work out a beauty vision with you and gives you ample time to play around with different looks according to the bride’s needs.
Be kind, flexible and available: To say that planning a wedding is stressful is a vast understatement. Even the most Zen-minded brides experience some anxiety when it comes to their look. Be ready for the bride to change her mind, even up until the day of her wedding, and have the materials handy to accommodate her. This leads me to…
Be prepared: Once you finalize the look, have a paper blueprint handy so that you can recreate the look without the added stress of trying to remember what was done during the final trial run (trust me, it will save your life). Additionally, show up early and have your kit packed with everything you could possibly need-and I mean EVERYTHING, especially makeup remover and sanitizing materials. For this wedding, the availability of makeup remover wipes saved the groom’s tuxedo (hi Kenny!) Every makeup artist should be over-prepared for every job, especially this one.
Listen, listen, listen: At the end of the day, the success of every job comes down t being a good listener. For bridal beauty, however, the role of listener may turn into therapist. Embrace the role! Letting the bride communicate her stress and let it out will ultimately help the process. It’s amazing what some lipstick, a hug and reassurance that everything will be okay can do to calm a bride’s nerves.